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Dr. Erich Joachimsthaler is one of the world’s leading autho rities on brand strategy, innovation, and marketing. His interests focus on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding. Over the last nineteen years, Erich has led Vivaldi, a global brand strategy firm with headquarters in NYC, as Founder & CEO to help companies build strong brands, unlock innovation, and realize new growth opportunities in today’s era of digital disruption. Erich is a best-selling author of several books and has written over 100 articles on Strategy, Innovation, and Branding.

Follow Erich on Twitter: @EJoachimsthaler
Email Erich: ej@vivaldigroup.com
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